{"id":5555,"date":"2022-03-07T13:11:00","date_gmt":"2022-03-07T11:11:00","guid":{"rendered":"https:\/\/www.artmedia.ee\/kuidas-panna-veebilehe-disain-toole-nii-et-see-rohkem-kasu-tooks\/"},"modified":"2025-05-02T01:55:02","modified_gmt":"2025-05-01T22:55:02","slug":"how-to-make-website-design-work-in-a-way-that-brings-more-value","status":"publish","type":"post","link":"https:\/\/www.artmedia.ee\/en\/how-to-make-website-design-work-in-a-way-that-brings-more-value\/","title":{"rendered":"How to make website design work in a way that brings more value?"},"content":{"rendered":"\n<div data-fullscreen=\"disabled\" data-mode=\"lightbox\" data-oembed=\"1\" data-provider=\"youtube\" data-reset-after-played id=\"arve-youtube-admwcvk_78i\" class=\"arve arve-hover-effect-zoom\" class=\"wp-block-nextgenthemes-arve-block\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t\n\t\t\t<img decoding=\"async\" alt=\"Kodulehe disain - kuidas panna kodulehe disain enda jaoks paremini t\u00f6\u00f6le?\" class=\"arve-thumbnail\" height=\"360\" loading=\"lazy\" sizes=\"auto\" src=\"https:\/\/i.ytimg.com\/vi\/adMwCVK_78I\/hqdefault.jpg\" srcset=\"https:\/\/i.ytimg.com\/vi_webp\/adMwCVK_78I\/hqdefault.webp 480w, https:\/\/i.ytimg.com\/vi_webp\/adMwCVK_78I\/sddefault.webp 640w, https:\/\/i.ytimg.com\/vi_webp\/adMwCVK_78I\/maxresdefault.webp 1280w\" width=\"480\">\n\t\t\t<button aria-haspopup=\"dialog\" aria-label=\"Play video: Kodulehe disain - kuidas panna kodulehe disain enda jaoks paremini t\u00f6\u00f6le?\" class=\"arve-play-btn arve-play-btn--vimeo\" data-attr=\"{&quot;credentialless&quot;:true,&quot;referrerpolicy&quot;:&quot;strict-origin-when-cross-origin&quot;,&quot;sandbox&quot;:&quot;allow-scripts allow-same-origin allow-presentation&quot;,&quot;allow&quot;:&quot;accelerometer \\u0027none\\u0027;autoplay;bluetooth \\u0027none\\u0027;browsing-topics \\u0027none\\u0027;camera \\u0027none\\u0027;clipboard-read \\u0027none\\u0027;clipboard-write;display-capture \\u0027none\\u0027;encrypted-media \\u0027none\\u0027;gamepad \\u0027none\\u0027;geolocation \\u0027none\\u0027;gyroscope \\u0027none\\u0027;hid \\u0027none\\u0027;identity-credentials-get \\u0027none\\u0027;idle-detection \\u0027none\\u0027;keyboard-map \\u0027none\\u0027;local-fonts;magnetometer \\u0027none\\u0027;microphone \\u0027none\\u0027;midi \\u0027none\\u0027;otp-credentials \\u0027none\\u0027;payment \\u0027none\\u0027;picture-in-picture;publickey-credentials-create \\u0027none\\u0027;publickey-credentials-get \\u0027none\\u0027;screen-wake-lock \\u0027none\\u0027;serial \\u0027none\\u0027;summarizer \\u0027none\\u0027;sync-xhr;usb \\u0027none\\u0027;web-share;window-management \\u0027none\\u0027;xr-spatial-tracking \\u0027none\\u0027;&quot;,&quot;class&quot;:&quot; fitvidsignore&quot;,&quot;data-arve&quot;:&quot;arve-youtube-admwcvk_78i&quot;,&quot;data-src-no-ap&quot;:&quot;https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/adMwCVK_78I?feature=oembed\\u0026iv_load_policy=3\\u0026modestbranding=1\\u0026rel=0\\u0026autohide=1\\u0026playsinline=1\\u0026autoplay=0\\u0026enablejsapi=1&quot;,&quot;frameborder&quot;:&quot;0&quot;,&quot;height&quot;:0,&quot;width&quot;:0,&quot;title&quot;:&quot;Kodulehe disain - kuidas panna kodulehe disain enda jaoks paremini t\\u00f6\\u00f6le?&quot;,&quot;name&quot;:&quot;&quot;,&quot;loading&quot;:&quot;eager&quot;,&quot;allowfullscreen&quot;:&quot;&quot;,&quot;scrolling&quot;:&quot;no&quot;,&quot;data-lenis-prevent&quot;:&quot;&quot;}\" data-height=\"675\" data-iframe=\"https:\/\/www.youtube-nocookie.com\/embed\/adMwCVK_78I?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=1&amp;autoplay=1&amp;enablejsapi=1\" data-target=\"#arve-youtube-admwcvk_78i\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/adMwCVK_78I\/hqdefault.jpg\" data-width=\"1200\" href=\"https:\/\/www.youtube.com\/watch?v=adMwCVK_78I\" role=\"button\" type=\"button\"><span class=\"arve-play-btn-inner\"><svg class=\"arve-play-svg arve-play-svg--vimeo\" focusable=\"false\" aria-hidden=\"true\" width=\"20\" viewBox=\"0 0 20 20\"><polygon points=\"1,0 20,10 1,20\"><\/polygon><\/svg><\/span><\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.artmedia.ee\\\/en\\\/how-to-make-website-design-work-in-a-way-that-brings-more-value\\\/#arve-youtube-admwcvk_78i\",\"@type\":\"VideoObject\",\"author\":{\"@type\":\"Organization\",\"name\":\"Art Media Agency O\\u00dc - Kodulehe tegemine, e-poe tegemine\"},\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/adMwCVK_78I?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=1&autoplay=1&enablejsapi=1\",\"name\":\"Kodulehe disain - kuidas panna kodulehe disain enda jaoks paremini t\\u00f6\\u00f6le?\",\"thumbnailUrl\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/adMwCVK_78I\\\/hqdefault.jpg\",\"uploadDate\":\"2019-07-24T11:33:29Z\",\"description\":\"Kuidas teha kodulehe disaini mitte ainult nii, et ta ilus oleks, vaid tast ka rohkem kasu saaks. Kuidas suunata kodulehe disainiga k\\u00fclastaja fookust, hoida tema t\\u00e4helepanu olulistel elementidel ja suunata tema pilku \\u00f5igetele asjadele.\"}<\/script>\n\t\n<\/div>\n\n\n<p class=\"wp-el wp-block-paragraph\">Website design is often judged by whether it looks pleasant and visually appealing\u2014like a painting you&#8217;d hang on a wall. But that isn\u2019t always the best approach.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Website design works best when it <strong>guides the visitor\u2019s attention<\/strong> to your <strong>key messages<\/strong>\u2014in the <strong>right order<\/strong>. What messages should the visitor notice first?<br>Not background visuals, but your <strong><a href=\"https:\/\/www.artmedia.ee\/en\/website-value-proposition\/\" data-type=\"link\" data-id=\"https:\/\/www.artmedia.ee\/en\/website-value-proposition\/\">value proposition<\/a><\/strong> or primary message. This is where purposeful user direction begins, and it&#8217;s something <a href=\"https:\/\/www.artmedia.ee\/en\/website-development\/\" data-type=\"link\" data-id=\"https:\/\/www.artmedia.ee\/en\/website-development\/\">website development<\/a> must prioritize from the start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Visual hierarchy in web design<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>Visual hierarchy<\/strong> means that the visitor\u2019s eye is drawn to specific elements first. Good design guides the eye <strong>from headline to content<\/strong>, <strong>from content to the next element<\/strong>, and then to the <strong>call to action<\/strong>.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Larger elements draw more attention than smaller ones, so <strong>make your key messages bigger<\/strong>\u2014for example, the value proposition.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Design directs the user\u2019s gaze <strong>step by step through your sales message<\/strong>.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>Example:<\/strong> On the Art Media website, the large value proposition naturally draws the eye, which then moves to the client logos and continues down to the rest of the content.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>Images are powerful attention tools<\/strong>. Images help emphasize key messages. They can highlight emotions, draw attention to text sections, and even guide the eye using visual cues\u2014like triangular layouts that point toward the next headline.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>Movement catches the eye<\/strong>. Any motion on a webpage grabs attention. That\u2019s why background videos are not recommended\u2014they draw attention away from your message. However, you can use movement to your advantage\u2014animated background elements can highlight your core advantages instead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Visual design in e-commerce<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><br><strong>E-commerce websites follow stricter design rules<\/strong> than regular websites. Visitors expect elements in specific places\u2014for example, search bars at the top, menus in familiar locations.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>Example (DHGate.com):<\/strong> A large central banner stands out against a white background and displays current promotional offers. At the top, a wide search bar instantly catches the eye.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>Tip:<\/strong> If your store has many categories, use <strong>icons next to text<\/strong>. Icons make it easier to find what visitors are looking for. Don\u2019t forget to highlight your unique selling points clearly. Displaying them on the homepage\u2014especially as icons\u2014helps users choose your store over competitors.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Call-to-action buttons are critical Even more important than the button color is its size and visibility. Make sure your CTAs stand out clearly.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>Typography tips: <\/strong>make headlines big and clear, use subheadings to break up your text, structure your content for easy scanning and readability<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website design is often judged by whether it looks pleasant and visually appealing\u2014like a painting you&#8217;d hang on a wall. But that isn\u2019t always the best approach. Website design works best when it guides the visitor\u2019s attention to your key messages\u2014in the right order. What messages should the visitor notice first?Not background visuals, but your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"class_list":["post-5555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/comments?post=5555"}],"version-history":[{"count":1,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5555\/revisions"}],"predecessor-version":[{"id":5929,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5555\/revisions\/5929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media\/2478"}],"wp:attachment":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media?parent=5555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/categories?post=5555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}