{"id":5557,"date":"2021-07-01T13:46:00","date_gmt":"2021-07-01T10:46:00","guid":{"rendered":"https:\/\/www.artmedia.ee\/kodulehe-veenmisprotsess-tostab-tulemust\/"},"modified":"2025-05-02T02:25:10","modified_gmt":"2025-05-01T23:25:10","slug":"the-website-persuasion-process-increases-results","status":"publish","type":"post","link":"https:\/\/www.artmedia.ee\/en\/the-website-persuasion-process-increases-results\/","title":{"rendered":"The website persuasion process increases results"},"content":{"rendered":"\n<p class=\"has-huge-font-size wp-el\">Here you\u2019ll learn how to influence your customer to believe you\u2019re better than the competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">How do you get the customer to write to you when all competitors are offering top-notch products?<\/h2>\n\n\n\n<p class=\"wp-el\">Someone arrives on your website and looks around\u2014you have a few minutes, sometimes just seconds.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Listen to how to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>persuade and prove that you\u2019re not just good, but better than the competition<\/li>\n\n\n\n<li>organize a successful website<\/li>\n<\/ul>\n\n\n\n<div data-fullscreen=\"disabled\" data-mode=\"lightbox\" data-oembed=\"1\" data-provider=\"youtube\" data-reset-after-played id=\"arve-youtube-hnkrhosxkis\" class=\"arve arve-hover-effect-zoom\" class=\"wp-block-nextgenthemes-arve-block\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t\n\t\t\t<img decoding=\"async\" alt=\"Kodulehe tegemine veenmisp\u00f5histe elementidega annab parema tulemuse\" class=\"arve-thumbnail\" height=\"360\" loading=\"lazy\" sizes=\"auto\" src=\"https:\/\/i.ytimg.com\/vi\/HNKRHoSxKIs\/hqdefault.jpg\" srcset=\"https:\/\/i.ytimg.com\/vi_webp\/HNKRHoSxKIs\/hqdefault.webp 480w, https:\/\/i.ytimg.com\/vi_webp\/HNKRHoSxKIs\/sddefault.webp 640w, https:\/\/i.ytimg.com\/vi_webp\/HNKRHoSxKIs\/maxresdefault.webp 1280w\" width=\"480\">\n\t\t\t<button aria-haspopup=\"dialog\" aria-label=\"Play video: Kodulehe tegemine veenmisp\u00f5histe elementidega annab parema tulemuse\" class=\"arve-play-btn arve-play-btn--vimeo\" data-attr=\"{&quot;credentialless&quot;:true,&quot;referrerpolicy&quot;:&quot;strict-origin-when-cross-origin&quot;,&quot;sandbox&quot;:&quot;allow-scripts allow-same-origin allow-presentation&quot;,&quot;allow&quot;:&quot;accelerometer \\u0027none\\u0027;autoplay;bluetooth \\u0027none\\u0027;browsing-topics \\u0027none\\u0027;camera \\u0027none\\u0027;clipboard-read \\u0027none\\u0027;clipboard-write;display-capture \\u0027none\\u0027;encrypted-media \\u0027none\\u0027;gamepad \\u0027none\\u0027;geolocation \\u0027none\\u0027;gyroscope \\u0027none\\u0027;hid \\u0027none\\u0027;identity-credentials-get \\u0027none\\u0027;idle-detection \\u0027none\\u0027;keyboard-map \\u0027none\\u0027;local-fonts;magnetometer \\u0027none\\u0027;microphone \\u0027none\\u0027;midi \\u0027none\\u0027;otp-credentials \\u0027none\\u0027;payment \\u0027none\\u0027;picture-in-picture;publickey-credentials-create \\u0027none\\u0027;publickey-credentials-get \\u0027none\\u0027;screen-wake-lock \\u0027none\\u0027;serial \\u0027none\\u0027;summarizer \\u0027none\\u0027;sync-xhr;usb \\u0027none\\u0027;web-share;window-management \\u0027none\\u0027;xr-spatial-tracking \\u0027none\\u0027;&quot;,&quot;class&quot;:&quot; fitvidsignore&quot;,&quot;data-arve&quot;:&quot;arve-youtube-hnkrhosxkis&quot;,&quot;data-src-no-ap&quot;:&quot;https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/HNKRHoSxKIs?feature=oembed\\u0026iv_load_policy=3\\u0026modestbranding=1\\u0026rel=0\\u0026autohide=1\\u0026playsinline=1\\u0026autoplay=0\\u0026enablejsapi=1&quot;,&quot;frameborder&quot;:&quot;0&quot;,&quot;height&quot;:0,&quot;width&quot;:0,&quot;title&quot;:&quot;Kodulehe tegemine veenmisp\\u00f5histe elementidega annab parema tulemuse&quot;,&quot;name&quot;:&quot;&quot;,&quot;loading&quot;:&quot;eager&quot;,&quot;allowfullscreen&quot;:&quot;&quot;,&quot;scrolling&quot;:&quot;no&quot;,&quot;data-lenis-prevent&quot;:&quot;&quot;}\" data-height=\"675\" data-iframe=\"https:\/\/www.youtube-nocookie.com\/embed\/HNKRHoSxKIs?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=1&amp;autoplay=1&amp;enablejsapi=1\" data-target=\"#arve-youtube-hnkrhosxkis\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/HNKRHoSxKIs\/hqdefault.jpg\" data-width=\"1200\" href=\"https:\/\/www.youtube.com\/watch?v=HNKRHoSxKIs\" role=\"button\" type=\"button\"><span class=\"arve-play-btn-inner\"><svg class=\"arve-play-svg arve-play-svg--vimeo\" focusable=\"false\" aria-hidden=\"true\" width=\"20\" viewBox=\"0 0 20 20\"><polygon points=\"1,0 20,10 1,20\"><\/polygon><\/svg><\/span><\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.artmedia.ee\\\/en\\\/the-website-persuasion-process-increases-results\\\/#arve-youtube-hnkrhosxkis\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/HNKRHoSxKIs?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=1&autoplay=1&enablejsapi=1\",\"name\":\"Kodulehe tegemine veenmisp\\u00f5histe elementidega annab parema tulemuse\",\"thumbnailUrl\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/HNKRHoSxKIs\\\/hqdefault.jpg\",\"uploadDate\":\"2020-09-04T06:59:55Z\",\"author\":\"Art Media Agency O\\u00dc - Kodulehe tegemine, e-poe tegemine\",\"description\":\"Kodulehe tegemine, ps\\u00fchholoogiliste veenmisp\\u00f5histe elementidega aitab saavutada parema kodulehe tulemuslikkuse.  aastatepikkuse kodulehe tegemise protsessis on v\\u00e4lja kujunenud idee, kuidas kodulehte tehes saada parem tulemus. Kodulehe tegemise juures tihti unustatakse \\u00e4ra veenmisp\\u00f5hised elemendid. Ehk kodulehtel puudub veenmisprotsess.\"}<\/script>\n\t\n<\/div>\n\n\n<h2 class=\"wp-block-heading wp-el\">How do you convince the visitor that your website is better than your competitor\u2019s?<\/h2>\n\n\n<div id=\"acf-block_a64e395381064aae334f1d0b1e00b7d1\" class=\"acf-block-element element-txtmedia\"><div class=\"d-flex flex-wrap align-items-center type_images\"><div class=\"col-content\" data-animate=\"T_FADE_RIGHT\"><div class=\"col-inner\">\n\n<p class=\"wp-el\">Marketing teaches us that everyone needs to highlight their advantages, features, and the benefits to the customer. Usually, this is done by listing everything clearly and immediately trying to introduce and sell.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">But the <strong>persuasion process<\/strong> is often forgotten. This is the secret key that brings better results.<\/h3>\n\n\n\n<p class=\"wp-el\">The visitor wants to believe you\u2019re the best on the market\u2014but there are many providers. Marketing messages are met with hesitation and doubt\u2014maybe there\u2019s something better or cheaper elsewhere? You need to persuade the visitor not to leave, but to buy from you.<\/p>\n\n\n\n<p class=\"wp-el\">Typically, companies highlight the benefits of their product or service: some added value, a better feature, lower price, a guarantee, or other perks. Company advantages are also shown: fast, professional, friendly, knowledgeable, items in stock, fast delivery, instant replies.<\/p>\n\n\n\n<p class=\"wp-el\">These advantages are nice and good, but when selling similar products, providers often repeat the same things. On their own, they don\u2019t stand out enough. These days, most offer a decent product or service, and in a competitive market, you need to move ahead of the rest.<\/p>\n\n\n\n<p class=\"wp-el\">At the same time, acquiring advantages must also be practical\u2014it shouldn\u2019t take too long or cost too much.<\/p>\n\n<\/div><\/div><div class=\"col-media\" data-animate=\"T_FADE_LEFT\"><div class=\"splide\" data-splide={\"type\":\"fade\",\"pagination\":false}><div class=\"splide__track\"><ul class=\"splide__list\"><li class=\"splide__slide\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"370\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2021\/07\/veenmispohine-lahenemine-500x370.png\" class=\"attachment-img-500x370 size-img-500x370\" alt=\"Veenmisp\u00f5hine l\u00e4henemine\" \/><\/li><\/ul><\/div><div class=\"splide__arrows hide-arrows\"><button class=\"splide__arrow splide__arrow--prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"20\" viewBox=\"0 0 12 20\"><path d=\"M11.781,19.583A1.184,1.184,0,0,0,12,18.89a1.157,1.157,0,0,0-.375-.868L2.6,10l9.024-8.021A1.2,1.2,0,0,0,11.781.417.935.935,0,0,0,10.375.244l-10,8.888a1.192,1.192,0,0,0,0,1.735l10,8.889A.936.936,0,0,0,11,20,.966.966,0,0,0,11.781,19.583Z\" transform=\"translate(0 0)\" fill=\"currentColor\"\/><\/svg><\/button><button class=\"splide__arrow splide__arrow--next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"20\" viewBox=\"0 0 12 20\"><path d=\"M.22,19.583A1.184,1.184,0,0,1,0,18.89a1.157,1.157,0,0,1,.375-.868L9.4,10,.376,1.979A1.2,1.2,0,0,1,.22.417.935.935,0,0,1,1.626.244l10,8.888a1.192,1.192,0,0,1,0,1.735l-10,8.889A.936.936,0,0,1,1,20,.966.966,0,0,1,.22,19.583Z\" transform=\"translate(0)\" fill=\"currentColor\"\/><\/svg><\/button><\/div><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading wp-el\">Here are the points that help achieve results.<\/h2>\n\n\n\n<p class=\"wp-el\">Various persuasive elements ensure that your sales promise actually delivers. The best influence drivers are <strong>social proof<\/strong>, <strong>emotional reasons<\/strong>, and the <strong>credibility of your sales arguments<\/strong>. Amazon uses the latter effectively by displaying proof and reviews alongside its products to show they&#8217;re better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>Sales arguments must be believable.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"371\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/hinnamojur.webp\" alt=\"Hinnam\u00f5jur\" class=\"wp-image-2366\"\/><\/figure>\n\n\n\n<p class=\"wp-el\">Most sales offers are written in a &#8220;buy now&#8221; tone: <em>buy it, it\u2019s a great product, the best there is.<\/em> People have a well-developed <strong>bullshit detector<\/strong> because they\u2019ve heard too many insincere sales pitches. To be credible, you need <strong>proof<\/strong> and <strong>persuasive elements<\/strong>.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Proof<\/strong> is the confirmation of a value proposition, sales argument, or promise that assures the customer it\u2019s real\u2014and not just empty sales talk.<\/p>\n\n\n\n<p class=\"wp-el\">Everyone in the market says the same thing. Everyone has a good product, many claim theirs is the best. <strong>How do you prove yours is actually better?<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-el\">Highly effective proof elements include: <strong>certificates, articles, social proof<\/strong> (people trust a friend or neighbor more than an industry expert). All types of testimonials, credentials, and awards should be shown on the homepage. Don\u2019t hide facts and results in a separate section\u2014they should be <strong>visible and upfront<\/strong>.<\/p>\n<\/blockquote>\n\n\n<div id=\"acf-block_596cdaeee0f27f731c4ecfa74c81bbda\" class=\"acf-block-element element-txtmedia\"><div class=\"d-flex flex-wrap align-items-center type_images\"><div class=\"col-content order-md-1\" data-animate=\"T_FADE_LEFT\"><div class=\"col-inner\">\n\n<h3 class=\"wp-block-heading wp-el\">Influence factors naturally vary in weight.<\/h3>\n\n\n\n<p class=\"wp-el\">Most have 1\u20132 positive reviews, but <strong>200<\/strong> becomes a much stronger form of proof. A five-time gold medalist is trusted purely based on that fact.<\/p>\n\n\n\n<h4 class=\"wp-block-heading wp-el\"><strong>Simple and powerful are <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">numerical indicators<\/mark><\/strong>\u2014anything that can be expressed in numbers.<\/h4>\n\n\n\n<p class=\"wp-el\">For example, the number of completed projects is a concrete metric. If you&#8217;ve completed <em>x<\/em> projects, that figure is hard to dispute. Saying \u201cmany projects\u201d leads to the question: <em>how many is many?<\/em><\/p>\n\n\n\n<p class=\"wp-el\">It\u2019s also worth highlighting <strong>5-star ratings on Google<\/strong>. Saying \u201cclients are satisfied\u201d is vague and intangible.<\/p>\n\n\n\n<p class=\"wp-el\">You should use <strong>numbers wherever possible<\/strong> instead of abstract terms (satisfied clients, positive feedback, many years, works well, etc.).<br>How many satisfied clients? What do they say? How many people work on the project? How many years of experience? How many euros\/hours does the user save? (Include numbers and sources.)<\/p>\n\n<\/div><\/div><div class=\"col-media\" data-animate=\"T_FADE_RIGHT\"><div class=\"splide\" data-splide={\"type\":\"fade\",\"pagination\":false}><div class=\"splide__track\"><ul class=\"splide__list\"><li class=\"splide__slide\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"370\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2021\/07\/veenmispohine-lahenemine-500x370.png\" class=\"attachment-img-500x370 size-img-500x370\" alt=\"Veenmisp\u00f5hine l\u00e4henemine\" \/><\/li><\/ul><\/div><div class=\"splide__arrows hide-arrows\"><button class=\"splide__arrow splide__arrow--prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"20\" viewBox=\"0 0 12 20\"><path d=\"M11.781,19.583A1.184,1.184,0,0,0,12,18.89a1.157,1.157,0,0,0-.375-.868L2.6,10l9.024-8.021A1.2,1.2,0,0,0,11.781.417.935.935,0,0,0,10.375.244l-10,8.888a1.192,1.192,0,0,0,0,1.735l10,8.889A.936.936,0,0,0,11,20,.966.966,0,0,0,11.781,19.583Z\" transform=\"translate(0 0)\" fill=\"currentColor\"\/><\/svg><\/button><button class=\"splide__arrow splide__arrow--next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"20\" viewBox=\"0 0 12 20\"><path d=\"M.22,19.583A1.184,1.184,0,0,1,0,18.89a1.157,1.157,0,0,1,.375-.868L9.4,10,.376,1.979A1.2,1.2,0,0,1,.22.417.935.935,0,0,1,1.626.244l10,8.888a1.192,1.192,0,0,1,0,1.735l-10,8.889A.936.936,0,0,1,1,20,.966.966,0,0,1,.22,19.583Z\" transform=\"translate(0)\" fill=\"currentColor\"\/><\/svg><\/button><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-el\"><strong>Example of a numeric promise from a CNG fueling system provider:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-el\">\u201c2x cheaper per kilometer than gasoline, 60% less carbon monoxide, 50% fewer hydrocarbons, 45% less nitrogen oxide.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading is-style-default wp-el\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">Famous names<\/mark> carry weight\u2014who you&#8217;ve worked with and what you did.<\/h4>\n\n\n\n<p class=\"wp-el\">If a reputable name has done their research and chosen a service provider, it\u2019s assumed that provider must be good.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"179\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/logod-vanal-kodulehel.webp\" alt=\"\" class=\"wp-image-2393\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading wp-el\"><strong>How <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">something is said<\/mark> affects its impact.<\/strong><\/h4>\n\n\n\n<p class=\"wp-el\">Feedback is more powerful when it states clearly what and why the client liked the service. What were the specific elements and nuances that made it work well? The more fact-based and detailed the input, the more persuasive the result.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"160\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/detailne-hinnang.webp\" alt=\"\" class=\"wp-image-2400\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>Ideal-based website model<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">1. Start with a <a href=\"https:\/\/www.artmedia.ee\/en\/website-value-proposition\/\" data-type=\"link\" data-id=\"https:\/\/www.artmedia.ee\/en\/website-value-proposition\/\">value proposition<\/a><\/h3>\n\n\n\n<p class=\"wp-el\"><a href=\"https:\/\/www.artmedia.ee\/en\/website-development\/\" data-type=\"link\" data-id=\"https:\/\/www.artmedia.ee\/en\/website-development\/\">Website development<\/a> starts with a <strong>value proposition<\/strong> that must include both <strong>value<\/strong> and a <strong>search engine keyword<\/strong> (see more in the value proposition video: <a class=\"\" href=\"https:\/\/www.youtube.com\/watch?v=YseHMN7GvUI\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=YseHMN7GvUI<\/a>).<\/p>\n\n\n\n<p class=\"wp-el\">The value proposition is the first attention-grabber \u2014 it wins or loses half of your potential clients.<\/p>\n\n\n\n<p class=\"wp-el\">Who are you for, what do you offer, and how do you do it better than your competitors?<\/p>\n\n\n\n<p class=\"wp-el\">A typical website structure found online includes the offer, benefits, and technical information.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Service and product pages should start with the value proposition.<\/strong> This is the first element that captures attention \u2014 and you must win that attention on <strong>every content page<\/strong>, not just the homepage. Even if the homepage is impressive, your website must keep engaging for the next 20 minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">2. Offer and benefits<\/h3>\n\n\n\n<p class=\"wp-el\">Present your offer and its benefits: standard service or product description, features, images, and an introduction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">3. <strong>Persuasion-based factors<\/strong> \u2014 if you have a product and its benefits, you now need <strong>proof<\/strong> that those benefits work.<\/h3>\n\n\n\n<p class=\"wp-el\">Many others offer the same product or service \u2014 why should someone choose you?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1143\" height=\"60\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/kaup24-eelised.webp\" alt=\"\" class=\"wp-image-2415\"\/><figcaption class=\"wp-element-caption\">Source: kaup24.ee<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-el\">This type of persuasive content is often missing. The harder it is to obtain, the more powerful it becomes \u2014 and it gives you a major edge in the market.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Proof<\/strong> should not be just product specs. These persuasive elements need to be emotional, clear, and answer the visitor\u2019s questions.<\/p>\n\n\n\n<p class=\"wp-el\">It\u2019s best to answer questions right on the page. How do you know what people are asking? The easiest way is to check Amazon product reviews for similar items and identify common questions \u2014 then address them on your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">Persuasive elements<\/h3>\n\n\n\n<p class=\"wp-el\">must include proof: facts, advantages, numbers, customer feedback \u2014 all should be <strong>visible<\/strong>.<\/p>\n\n\n\n<p class=\"wp-el\">Use what you have. If you lack certain facts or results, <strong>remove those<\/strong> and focus on what you can prove. If competitors have certain strengths, you must highlight your own to stay ahead. The goal is to <strong>appear better in the customer\u2019s eyes<\/strong>, not the same or slightly worse.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Placement matters.<\/strong> If benefits are hidden across different sections, they won\u2019t work. You must <strong>force the visitor to notice them<\/strong>, so even if they\u2019re not interested, they\u2019ll still see them while scrolling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>Technical information<\/strong><\/h3>\n\n\n\n<p class=\"wp-el\">Additional descriptions, detailed product or service text, technical specifications, compatible products.<\/p>\n\n\n\n<p class=\"wp-el\">All of this should form a <strong>cohesive narrative<\/strong>.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Example:<\/strong> Art Media&#8217;s website includes a value proposition, proof, and a supporting story that ties together different angles and elements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"461\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/ulesehitus-vana-koduleht-1200x461.webp\" alt=\"\" class=\"wp-image-2420\" srcset=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/ulesehitus-vana-koduleht-1200x461.webp 1200w, https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/ulesehitus-vana-koduleht.webp 1417w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-el\">In a persuasive approach, the first rule is to <strong>support the value proposition with proof<\/strong>, and include various strong supporting elements. The more proof, the better.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Example 2 \u2013 from an actual service page:<\/strong> value proposition, proof, numerical indicators, service description (this must not be at the very bottom), and <em>reasons to buy<\/em>.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Example 3 \u2013 service page structure:<\/strong> the page starts with a value proposition that isn\u2019t just a service title (\u201cCleaning service\u201d) but \u201cA cleaning service praised by customers.\u201d The first part of the sentence is the value \u2014 which requires proof.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1093\" height=\"411\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/sol-naidis.webp\" alt=\"\" class=\"wp-image-2422\"\/><\/figure>\n\n\n\n<p class=\"wp-el\">Among the logos are large clients, offering persuasive weight \u2014 if they use it, it must be good.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"432\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/sol-sisu2.webp\" alt=\"\" class=\"wp-image-2424\"\/><\/figure>\n\n\n\n<p class=\"wp-el\">The page also shows who uses the service and what they think \u2014 <strong>social proof<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"222\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/sol-mida-arvavad.webp\" alt=\"\" class=\"wp-image-2426\"\/><\/figure>\n\n\n\n<p class=\"wp-el\">The company may be good, but what specifically do customers like about the service? Will it work for me?<br>This is where a <strong>customer feedback section<\/strong> helps \u2014 listing exactly what they liked and why.<\/p>\n\n\n\n<p class=\"wp-el\">Below the social proof section, include a <strong>bullet list of value points<\/strong>, followed by a <strong>call to action<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>On-site comparisons<\/strong><\/h3>\n\n\n\n<p class=\"wp-el\">People always compare offers before making a purchase or placing an order.<\/p>\n\n\n\n<p class=\"wp-el\">Amazon does this well by including comparisons directly on their website. The visitor compares offerings <strong>internally<\/strong>, without ever leaving the site to visit competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"452\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/amazon-vordlus.webp\" alt=\"\" class=\"wp-image-2428\" srcset=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/amazon-vordlus.webp 797w, https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/amazon-vordlus-370x210.webp 370w, https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/amazon-vordlus-795x452.webp 795w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/figure>\n\n\n\n<p class=\"wp-el\">This satisfies the urge to compare \u2014 and keeps the visitor from leaving.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>Compare your strengths to competitor persuasion factors<\/strong><\/h3>\n\n\n\n<p class=\"wp-el\">Suppose you\u2019ve put together an excellent offer using the above elements \u2014 a 5-star proposal.<\/p>\n\n\n\n<p class=\"wp-el\">There\u2019s one common problem: anything that\u2019s <strong>easy and good gets copied<\/strong> quickly.<\/p>\n\n\n\n<p class=\"wp-el\">This means even great offers quickly flood the market with lookalikes.<\/p>\n\n\n\n<p class=\"wp-el\">If you want to stand out, you only have one advantage: <strong>speed<\/strong> \u2014 how fast you go to market, and how long it takes the market to respond.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"490\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/puzzle.webp\" alt=\"\" class=\"wp-image-2430\"\/><\/figure>\n\n\n\n<p class=\"wp-el\">Factors to compare:<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li><strong>Whose persuasion elements carry more weight?<\/strong> The one with stronger persuasion factors in web design wins.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">Example: 4 maxed-out testimonials vs. 50 detailed reviews \u2014 no contest. The harder it is to obtain a proof point, the more valuable it becomes long-term.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li><strong>Relevance to the client<\/strong>. Are your website\u2019s persuasive elements relevant to the visitor?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">If a smaller provider has a persuasive component that matters more to the visitor than the larger competitor\u2019s offer, the smaller one wins. The more diverse elements you offer, the broader your audience reach. But if you&#8217;re only targeting one segment, a larger offer may dominate.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li><strong>Design\u2019s role in highlighting persuasive factors. <\/strong>Design guides the visitor\u2019s eye to what matters.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">If your key persuasive factors are not visually prominent, they may get lost. Example: if client reviews are hidden in a \u201cReviews\u201d section and awards are in an \u201cAwards\u201d section, the visitor may never see them \u2014 and the site won\u2019t convert. Good web design leads the eye naturally to important elements, one to the next, without distraction. <a href=\"https:\/\/youtu.be\/adMwCVK_78I\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/youtu.be\/adMwCVK_78I\" rel=\"noreferrer noopener\">Learn more about website design strategy here<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li><strong>Relatability: \u201cI have the same problem.\u201d<\/strong> What problems do you solve? What do you offer?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">Reflecting your visitor\u2019s pain points on your website is a powerful way to influence them. When someone has a problem, they\u2019re actively searching for a solution \u2014 and you can be the answer. Talking about problems also helps SEO. People often search using problem-related keywords without even knowing your service solves them. A content writing course is highly recommended.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li><strong><strong>Fear of missing out<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">The fear of missing out is the strongest motivator. If someone is offered \u20ac10,000, they\u2019re more afraid of losing it than excited to win it. To avoid loss, they\u2019re more willing to act. That\u2019s why time-based discounts and scarcity tactics work well in e-commerce: \u201cOnly 1 item left in stock\u201d, \u201cOffer ends in 2 hours\u201d, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here you\u2019ll learn how to influence your customer to believe you\u2019re better than the competition. How do you get the customer to write to you when all competitors are offering top-notch products? Someone arrives on your website and looks around\u2014you have a few minutes, sometimes just seconds. Listen to how to: How do you convince [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"class_list":["post-5557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/comments?post=5557"}],"version-history":[{"count":2,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5557\/revisions"}],"predecessor-version":[{"id":5965,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5557\/revisions\/5965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media\/2338"}],"wp:attachment":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media?parent=5557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/categories?post=5557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}