{"id":5559,"date":"2021-01-18T12:18:00","date_gmt":"2021-01-18T10:18:00","guid":{"rendered":"https:\/\/www.artmedia.ee\/kuidas-teha-kodulehe-sisu-mis-muub-paremini\/"},"modified":"2025-05-02T02:23:01","modified_gmt":"2025-05-01T23:23:01","slug":"how-to-create-website-content-that-sells-better","status":"publish","type":"post","link":"https:\/\/www.artmedia.ee\/en\/how-to-create-website-content-that-sells-better\/","title":{"rendered":"How to create website content that sells better"},"content":{"rendered":"\n<div data-fullscreen=\"disabled\" data-mode=\"lightbox\" data-oembed=\"1\" data-provider=\"youtube\" data-reset-after-played id=\"arve-youtube-zqfwtw6pd5o\" class=\"arve arve-hover-effect-zoom\" class=\"wp-block-nextgenthemes-arve-block\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t\n\t\t\t<img decoding=\"async\" alt=\"Kodulehe tegemine, kuidas koostada m\u00fc\u00fcvaid sisumaterjale?\" class=\"arve-thumbnail\" height=\"360\" loading=\"lazy\" sizes=\"auto\" src=\"https:\/\/i.ytimg.com\/vi\/ZqfWtw6pd5o\/hqdefault.jpg\" srcset=\"https:\/\/i.ytimg.com\/vi_webp\/ZqfWtw6pd5o\/hqdefault.webp 480w, https:\/\/i.ytimg.com\/vi_webp\/ZqfWtw6pd5o\/sddefault.webp 640w, https:\/\/i.ytimg.com\/vi_webp\/ZqfWtw6pd5o\/maxresdefault.webp 1280w\" width=\"480\">\n\t\t\t<button aria-haspopup=\"dialog\" aria-label=\"Play video: Kodulehe tegemine, kuidas koostada m\u00fc\u00fcvaid sisumaterjale?\" class=\"arve-play-btn arve-play-btn--vimeo\" data-attr=\"{&quot;credentialless&quot;:true,&quot;referrerpolicy&quot;:&quot;strict-origin-when-cross-origin&quot;,&quot;sandbox&quot;:&quot;allow-scripts allow-same-origin allow-presentation&quot;,&quot;allow&quot;:&quot;accelerometer \\u0027none\\u0027;autoplay;bluetooth \\u0027none\\u0027;browsing-topics \\u0027none\\u0027;camera \\u0027none\\u0027;clipboard-read \\u0027none\\u0027;clipboard-write;display-capture \\u0027none\\u0027;encrypted-media \\u0027none\\u0027;gamepad \\u0027none\\u0027;geolocation \\u0027none\\u0027;gyroscope \\u0027none\\u0027;hid \\u0027none\\u0027;identity-credentials-get \\u0027none\\u0027;idle-detection \\u0027none\\u0027;keyboard-map \\u0027none\\u0027;local-fonts;magnetometer \\u0027none\\u0027;microphone \\u0027none\\u0027;midi \\u0027none\\u0027;otp-credentials \\u0027none\\u0027;payment \\u0027none\\u0027;picture-in-picture;publickey-credentials-create \\u0027none\\u0027;publickey-credentials-get \\u0027none\\u0027;screen-wake-lock \\u0027none\\u0027;serial \\u0027none\\u0027;summarizer \\u0027none\\u0027;sync-xhr;usb \\u0027none\\u0027;web-share;window-management \\u0027none\\u0027;xr-spatial-tracking \\u0027none\\u0027;&quot;,&quot;class&quot;:&quot; fitvidsignore&quot;,&quot;data-arve&quot;:&quot;arve-youtube-zqfwtw6pd5o&quot;,&quot;data-src-no-ap&quot;:&quot;https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/ZqfWtw6pd5o?feature=oembed\\u0026iv_load_policy=3\\u0026modestbranding=1\\u0026rel=0\\u0026autohide=1\\u0026playsinline=1\\u0026autoplay=0\\u0026enablejsapi=1&quot;,&quot;frameborder&quot;:&quot;0&quot;,&quot;height&quot;:0,&quot;width&quot;:0,&quot;title&quot;:&quot;Kodulehe tegemine, kuidas koostada m\\u00fc\\u00fcvaid sisumaterjale?&quot;,&quot;name&quot;:&quot;&quot;,&quot;loading&quot;:&quot;eager&quot;,&quot;allowfullscreen&quot;:&quot;&quot;,&quot;scrolling&quot;:&quot;no&quot;,&quot;data-lenis-prevent&quot;:&quot;&quot;}\" data-height=\"675\" data-iframe=\"https:\/\/www.youtube-nocookie.com\/embed\/ZqfWtw6pd5o?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=1&amp;autoplay=1&amp;enablejsapi=1\" data-target=\"#arve-youtube-zqfwtw6pd5o\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/ZqfWtw6pd5o\/hqdefault.jpg\" data-width=\"1200\" href=\"https:\/\/www.youtube.com\/watch?v=ZqfWtw6pd5o\" role=\"button\" type=\"button\"><span class=\"arve-play-btn-inner\"><svg class=\"arve-play-svg arve-play-svg--vimeo\" focusable=\"false\" aria-hidden=\"true\" width=\"20\" viewBox=\"0 0 20 20\"><polygon points=\"1,0 20,10 1,20\"><\/polygon><\/svg><\/span><\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.artmedia.ee\\\/en\\\/how-to-create-website-content-that-sells-better\\\/#arve-youtube-zqfwtw6pd5o\",\"@type\":\"VideoObject\",\"author\":{\"@type\":\"Organization\",\"name\":\"Art Media Agency O\\u00dc - Kodulehe tegemine, e-poe tegemine\"},\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/ZqfWtw6pd5o?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=1&autoplay=1&enablejsapi=1\",\"name\":\"Kodulehe tegemine, kuidas koostada m\\u00fc\\u00fcvaid sisumaterjale?\",\"thumbnailUrl\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/ZqfWtw6pd5o\\\/hqdefault.jpg\",\"uploadDate\":\"2020-09-03T22:07:02Z\",\"description\":\"Kuidas koostada m\\u00fc\\u00fcvad sisu\"}<\/script>\n\t\n<\/div>\n\n\n<p class=\"wp-el wp-block-paragraph\">You\u2019ve got a beautifully designed, technically well-built website, and you\u2019ve even driven visitors through ads\u2014but no sales? Then it\u2019s time to take a closer look at your content. Content is often one of the most overlooked parts of <a href=\"https:\/\/www.artmedia.ee\/en\/website-development\/\" data-type=\"link\" data-id=\"https:\/\/www.artmedia.ee\/en\/website-development\/\">website development<\/a>, yet it\u2019s the most important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">In this article on website content creation, we\u2019ll look at:<\/h2>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>How to create content that sells better<\/li>\n\n\n\n<li>Practical templates and models<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">For 95% of clients, content creation is a <strong>pain point<\/strong>\u2014because it has to be done by you, and it\u2019s not always easy. Why? People often say they\u2019re too busy, content writing feels unfamiliar, or they don\u2019t have writing skills.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">But <a href=\"https:\/\/www.artmedia.ee\/en\/\" data-type=\"link\" data-id=\"https:\/\/www.artmedia.ee\/en\/\">creating<\/a> content for your website <strong>can be much easier than you think<\/strong>\u2014if you follow proven formulas. That way, you don\u2019t need to struggle with creativity, yet you\u2019ll still get results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>The role of content on your website<\/strong><\/h3>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">During website development, most attention usually goes to design, user experience, speed, and SEO. But when it comes to content and we ask clients for material, the common reply is: <em>&#8220;We&#8217;ll just take it from the old site.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Let\u2019s remember: you\u2019re creating a new website <strong>because the old one wasn\u2019t working<\/strong>. So why assume the old content is good enough if it didn\u2019t bring results? <strong>Great design won\u2019t automatically bring success.<\/strong> <strong>Content is the most important part of your website.<\/strong><\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">If a visitor lands on your site with real interest, and everything is easy to find\u2014but when they reach the content, it simply says what you do and stops there\u2026 You\u2019re not selling. The competition is too strong \u2014 others are doing it better. So how do you catch up and then surpass them?<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>Building website content<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">Proven headline formulas for web pages<\/h3>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Your <strong>headline<\/strong> is what either captures or loses the visitor\u2019s attention. Online, there are many proven and tested headline models. Use them on your site to save time and move forward. Choose a model and plug in the value <strong>your website offers<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Headline type<\/strong><\/th><th><strong>Website headline formula<\/strong><\/th><th><strong>Example headline<\/strong><\/th><\/tr><\/thead><tbody><tr><td>&#8220;How to&#8221; headline<\/td><td>How to [achieve desired result]<\/td><td>How to run faster?<\/td><\/tr><tr><td>List headline<\/td><td>[Big number] ways to [achieve result]<\/td><td>14 ways to lose weight<\/td><\/tr><tr><td>Secrets headline<\/td><td>[Number] secrets to [achieve desired result]<\/td><td>7 secrets to becoming a great marketer<\/td><\/tr><tr><td>Proven methods headline<\/td><td>[Number] proven [actions] to [achieve result]<\/td><td>18 proven techniques to build muscle mass<\/td><\/tr><tr><td>Mistakes headline<\/td><td>[Number] mistakes most people make in [common activity]<\/td><td>11 mistakes most people make when washing their hair<\/td><\/tr><tr><td>Case study\/opinion headline<\/td><td>How [company] achieved [result] in [timeframe]<\/td><td>How a Shopify store made \u20ac163,000 in 30 days<\/td><\/tr><tr><td>Cause-effect headline<\/td><td>How [harmless action] can lead to [undesired outcome]<\/td><td>How drinking soda can lead to diabetes<\/td><\/tr><tr><td>Celebrity headline<\/td><td>How to [desired result] like [celebrity]<\/td><td>How to become a great actor like Tom Hanks<\/td><\/tr><tr><td>Explainer headline<\/td><td>Why [thing] leads to [result]<\/td><td>Why morning workouts make you healthier<\/td><\/tr><tr><td>Step-by-step headline<\/td><td>[Number] steps to [achieved result]<\/td><td>5 simple steps to create a newsletter from scratch<\/td><\/tr><tr><td>&#8220;Reasons why&#8221; headline<\/td><td>[Number] reasons why you [result]<\/td><td>16 reasons why you argue with your spouse<\/td><\/tr><tr><td>Problem\u2013solution headline<\/td><td>Why [problem] (and how to fix it)<\/td><td>Why your website isn\u2019t getting traffic and how to fix it<\/td><\/tr><tr><td>Expert insight headline<\/td><td>[Number] [experts] share how to [topic]<\/td><td>14 nutritionists share how to lose weight<\/td><\/tr><tr><td>Promise headline<\/td><td>We help you [promise] [amount\/how]<\/td><td>We help you increase your website traffic by 20%<\/td><\/tr><tr><td>Result headline<\/td><td>How we achieved [result] in [timeframe]<\/td><td>How we increased revenue by 75% in one month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>Copywriting models<\/strong><\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Content creation is about structuring text with purpose. On a website, the goal of content is often to guide the visitor toward a desired action.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">The idea behind content structure is simple:<br>the <strong>headline<\/strong> should make the reader want to read the first paragraph,<br>the <strong>first paragraph<\/strong> should make them want to read the second,<br>and so on\u2014<strong>until the call-to-action (CTA)<\/strong>.<br>The CTA is crucial\u2014<strong>always end with a button<\/strong>, like <em>\u201cGet a quote\u201d<\/em>, <em>\u201cRead more\u201d<\/em>, etc.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">There are many content creation models online. Below are practical, effective models you can use right away.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"653\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/kodulehe-sisuloome-mudelid.webp\" alt=\"\" class=\"wp-image-2465\" srcset=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/kodulehe-sisuloome-mudelid.webp 1148w, https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/kodulehe-sisuloome-mudelid-370x210.webp 370w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"498\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/kodulehe-sisu-lead.webp\" alt=\"Kodulehe sisu lead\" class=\"wp-image-2470\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Structuring website content<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">&#8220;What is the visitor looking for?&#8221; Write clear, specific answers to the visitor\u2019s questions.<br>For example, if someone is searching for a haircut, they probably want to know <em>why you\u2019re the best<\/em>\u2014not random background info. Be direct and list your key advantages.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Lead with relevance and benefits Start with a strong hook and immediately highlight what the visitor will gain. This helps draw them into the page and signals you understand their need.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Use proof\u2014especially on landing and service pages Testimonials, reviews, stats, client logos, and achievements build trust. Most people rely on these when making decisions. Use proof not just on landing pages, but also on internal content pages\u2014these often perform better in search results than homepages.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Persuasion elements Highlight major achievements visibly. Awards, project outcomes, client counts\u2014these help convince readers you\u2019re capable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Content and SEO: Key considerations<\/h2>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>How long do people read?<\/strong><\/h3>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Time-on-page matters for SEO. Content should be long enough to keep users engaged. But don\u2019t overdo it\u2014a super long block of text is less likely to be read than a well-structured, medium-length piece. Make your content interesting and easy to follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">Keyword placement<\/h3>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Put important SEO keywords earlier in the text\u2014Google values positioning. The further back they appear, the less weight they carry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">Match the content to search intent<\/h3>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Create content that matches what people actually search for. Ask: What is someone looking for when they type this keyword into Google?<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">Link-worthy content<\/h3>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">If your content provides real value, it\u2019s more likely to be linked to by others. Use relevant terms and keep the language on-topic so Google can understand and rank it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Content should adapt to your search engine ranking<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">If your page is <strong>ranking low<\/strong>, the strategy needs to change. When a visitor lands on your site <strong>after visiting four competitors<\/strong>, they don\u2019t want to read <em>what roof installation is<\/em>. They want to know <strong>what makes you better<\/strong>, <strong>what sets you apart<\/strong>, or <strong>if your price is lower<\/strong>.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">A generic service description won\u2019t catch their interest anymore. You need a different <strong>content approach<\/strong> to hold their attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Don\u2019t copy competitors<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve got a beautifully designed, technically well-built website, and you\u2019ve even driven visitors through ads\u2014but no sales? Then it\u2019s time to take a closer look at your content. Content is often one of the most overlooked parts of website development, yet it\u2019s the most important. In this article on website content creation, we\u2019ll look at: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"class_list":["post-5559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/comments?post=5559"}],"version-history":[{"count":5,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5559\/revisions"}],"predecessor-version":[{"id":5964,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5559\/revisions\/5964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media\/2458"}],"wp:attachment":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media?parent=5559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/categories?post=5559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}