{"id":5561,"date":"2021-01-07T07:32:00","date_gmt":"2021-01-07T05:32:00","guid":{"rendered":"https:\/\/www.artmedia.ee\/kodulehe-vaartuspakkumine\/"},"modified":"2025-05-02T02:19:36","modified_gmt":"2025-05-01T23:19:36","slug":"website-value-proposition","status":"publish","type":"post","link":"https:\/\/www.artmedia.ee\/en\/website-value-proposition\/","title":{"rendered":"Website value proposition"},"content":{"rendered":"\n<h2 class=\"wp-block-heading wp-el\">How do you capture a visitor\u2019s interest so they not only click through but also read, believe, and choose you?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">From the video, you\u2019ll learn:<\/h3>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>How to achieve better results through a strong value proposition<\/li>\n\n\n\n<li>How to craft a website value proposition<\/li>\n\n\n\n<li>How it supports SEO<\/li>\n<\/ul>\n\n\n\n<div data-fullscreen=\"disabled\" data-mode=\"lightbox\" data-oembed=\"1\" data-provider=\"youtube\" data-reset-after-played id=\"arve-youtube-ysehmn7gvui\" class=\"arve arve-hover-effect-zoom\" class=\"wp-block-nextgenthemes-arve-block\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t\n\t\t\t<img decoding=\"async\" alt=\"Kuidas kodulehe v\u00e4\u00e4rtuspakkumine v\u00f5idab v\u00f5i kaotab k\u00fclastaja huvi.\" class=\"arve-thumbnail\" height=\"360\" loading=\"lazy\" sizes=\"auto\" src=\"https:\/\/i.ytimg.com\/vi\/YseHMN7GvUI\/hqdefault.jpg\" srcset=\"https:\/\/i.ytimg.com\/vi_webp\/YseHMN7GvUI\/hqdefault.webp 480w, https:\/\/i.ytimg.com\/vi_webp\/YseHMN7GvUI\/sddefault.webp 640w, https:\/\/i.ytimg.com\/vi_webp\/YseHMN7GvUI\/maxresdefault.webp 1280w\" width=\"480\">\n\t\t\t<button aria-haspopup=\"dialog\" aria-label=\"Play video: Kuidas kodulehe v\u00e4\u00e4rtuspakkumine v\u00f5idab v\u00f5i kaotab k\u00fclastaja huvi.\" class=\"arve-play-btn arve-play-btn--vimeo\" data-attr=\"{&quot;credentialless&quot;:true,&quot;referrerpolicy&quot;:&quot;strict-origin-when-cross-origin&quot;,&quot;sandbox&quot;:&quot;allow-scripts allow-same-origin allow-presentation&quot;,&quot;allow&quot;:&quot;accelerometer \\u0027none\\u0027;autoplay;bluetooth \\u0027none\\u0027;browsing-topics \\u0027none\\u0027;camera \\u0027none\\u0027;clipboard-read \\u0027none\\u0027;clipboard-write;display-capture \\u0027none\\u0027;encrypted-media \\u0027none\\u0027;gamepad \\u0027none\\u0027;geolocation \\u0027none\\u0027;gyroscope \\u0027none\\u0027;hid \\u0027none\\u0027;identity-credentials-get \\u0027none\\u0027;idle-detection \\u0027none\\u0027;keyboard-map \\u0027none\\u0027;local-fonts;magnetometer \\u0027none\\u0027;microphone \\u0027none\\u0027;midi \\u0027none\\u0027;otp-credentials \\u0027none\\u0027;payment \\u0027none\\u0027;picture-in-picture;publickey-credentials-create \\u0027none\\u0027;publickey-credentials-get \\u0027none\\u0027;screen-wake-lock \\u0027none\\u0027;serial \\u0027none\\u0027;summarizer \\u0027none\\u0027;sync-xhr;usb \\u0027none\\u0027;web-share;window-management \\u0027none\\u0027;xr-spatial-tracking \\u0027none\\u0027;&quot;,&quot;class&quot;:&quot; fitvidsignore&quot;,&quot;data-arve&quot;:&quot;arve-youtube-ysehmn7gvui&quot;,&quot;data-src-no-ap&quot;:&quot;https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/YseHMN7GvUI?feature=oembed\\u0026iv_load_policy=3\\u0026modestbranding=1\\u0026rel=0\\u0026autohide=1\\u0026playsinline=1\\u0026autoplay=0\\u0026enablejsapi=1&quot;,&quot;frameborder&quot;:&quot;0&quot;,&quot;height&quot;:0,&quot;width&quot;:0,&quot;title&quot;:&quot;Kuidas kodulehe v\\u00e4\\u00e4rtuspakkumine v\\u00f5idab v\\u00f5i kaotab k\\u00fclastaja huvi.&quot;,&quot;name&quot;:&quot;&quot;,&quot;loading&quot;:&quot;eager&quot;,&quot;allowfullscreen&quot;:&quot;&quot;,&quot;scrolling&quot;:&quot;no&quot;,&quot;data-lenis-prevent&quot;:&quot;&quot;}\" data-height=\"675\" data-iframe=\"https:\/\/www.youtube-nocookie.com\/embed\/YseHMN7GvUI?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=1&amp;autoplay=1&amp;enablejsapi=1\" data-target=\"#arve-youtube-ysehmn7gvui\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/YseHMN7GvUI\/hqdefault.jpg\" data-width=\"1200\" href=\"https:\/\/www.youtube.com\/watch?v=YseHMN7GvUI\" role=\"button\" type=\"button\"><span class=\"arve-play-btn-inner\"><svg class=\"arve-play-svg arve-play-svg--vimeo\" focusable=\"false\" aria-hidden=\"true\" width=\"20\" viewBox=\"0 0 20 20\"><polygon points=\"1,0 20,10 1,20\"><\/polygon><\/svg><\/span><\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.artmedia.ee\\\/en\\\/website-value-proposition\\\/#arve-youtube-ysehmn7gvui\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/YseHMN7GvUI?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=1&autoplay=1&enablejsapi=1\",\"name\":\"Kuidas kodulehe v\\u00e4\\u00e4rtuspakkumine v\\u00f5idab v\\u00f5i kaotab k\\u00fclastaja huvi.\",\"thumbnailUrl\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/YseHMN7GvUI\\\/hqdefault.jpg\",\"uploadDate\":\"2020-09-04T05:04:40Z\",\"author\":\"Art Media Agency O\\u00dc - Kodulehe tegemine, e-poe tegemine\",\"description\":\"Kuidas koostada kodulehe v\\u00e4\\u00e4rtuspakkumist nii, et k\\u00fclastajal tekiks huvi. Praktilised n\\u00e4ited, kuidas teha kodulehte paremini.  kodulehe tegemine v\\u00e4\\u00e4rtuspakkumise koostamise l\\u00fchikursus.\"}<\/script>\n\t\n<\/div>\n\n\n<h3 class=\"wp-block-heading wp-el\">How it either wins or loses a visitor&#8217;s interest<\/h3>\n\n\n\n<p class=\"wp-el\">The short course will explain what a value proposition is and why it&#8217;s the most important element. Make sure your <a href=\"https:\/\/www.artmedia.ee\/en\/website-development\/\" data-type=\"link\" data-id=\"https:\/\/www.artmedia.ee\/en\/website-development\/\">website planning<\/a> includes a strong value proposition.<\/p>\n\n\n\n<p class=\"wp-el\">What are the benefits of a value proposition and how can it give you a competitive edge? What makes it convincing?<\/p>\n\n\n\n<p class=\"wp-el\">A value proposition or sales message won&#8217;t have much effect if it&#8217;s missing persuasive elements. We\u2019ll show you a practical model of a great value proposition, break down what it&#8217;s made of, and explain what makes it effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>What is a value proposition?<\/strong><\/h3>\n\n\n\n<p class=\"wp-el\">A website value proposition is the <strong>main headline<\/strong> (usually in the page header) meant to grab attention instantly.<\/p>\n\n\n\n<p class=\"wp-el\">It determines in just <strong>a few seconds<\/strong> whether a visitor becomes interested\u2014or leaves for a competitor. By definition, it\u2019s an \u201cinnovative offer that makes a product or service attractive to the customer.\u201d<\/p>\n\n\n\n<p class=\"wp-el\">It should stand out visually and be easily seen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading wp-el\">The value proposition must include several key elements:<\/h4>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>Say who you are and what you do<\/li>\n\n\n\n<li>Include an SEO keyword you want to rank for<\/li>\n\n\n\n<li>State how you&#8217;re <strong>better <\/strong>and different from competitors<\/li>\n\n\n\n<li>Optionally include an additional clarification<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">Most importantly, it should spark curiosity: \u201cWait, this looks interesting\u2014I want to read more.\u201d That\u2019s the primary goal of a value proposition.<\/p>\n\n\n\n<h4 class=\"wp-block-heading wp-el\"><strong>A value proposition:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>Says what your product\/service\/message is worth<\/li>\n\n\n\n<li>Wins or loses the visitor\u2019s attention<\/li>\n\n\n\n<li>Supports search engine results<\/li>\n\n\n\n<li>Should be clear and practical, while prompting a \u201cwhat\u2019s this?\u201d moment<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"399\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/vaartuspakkumise-naidis-1200x399.webp\" alt=\"Kodulehe v\u00e4\u00e4rtuspakkumine\" class=\"wp-image-2442\" srcset=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/vaartuspakkumise-naidis-1200x399.webp 1200w, https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/vaartuspakkumise-naidis.webp 1346w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>Advantages of a good value proposition:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">Free and easy to implement<\/h3>\n\n\n\n<p class=\"wp-el\">No need to outsource\u2014it\u2019s largely a matter of rewriting text with high impact<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">Improves website conversions and performance<\/h3>\n\n\n\n<p class=\"wp-el\">When you grab attention, the visitor continues exploring your content and marketing messages<\/p>\n\n\n\n<p class=\"wp-el\">Works well in search engines, where people click on what seems most compelling<\/p>\n\n\n\n<p class=\"wp-el\">Search behavior shows users type a keyword, scan several results, and click what feels promising. If your site is further down the list, your value proposition must stand out enough to win the click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>Better SEO<\/strong><\/h3>\n\n\n\n<p class=\"wp-el\">A value proposition can contain the search phrase you want to rank for, helping you rise in Google results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>Grabs attention<\/strong><\/h3>\n\n\n\n<p class=\"wp-el\">In a crowded market, attention is everything. Whoever captures attention, wins.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>A great value proposition includes all these things.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>How to write a value proposition?<\/strong><\/h2>\n\n\n\n<p class=\"wp-el\"><strong>Domino\u2019s Pizza <\/strong>used a strong value proposition: <em>\u201cFresh pizza delivered in 30 minutes or it\u2019s free.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"591\" src=\"https:\/\/www.artmedia.ee\/wp-content\/uploads\/2022\/11\/domino-naide.webp\" alt=\"\" class=\"wp-image-2449\"\/><\/figure>\n\n\n\n<p class=\"wp-el\"><strong><strong>Value proposition<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>States the value of your product\/service\/message<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\"><strong>Domino\u2019s Pizza example:<\/strong> fresh pizza with fast delivery<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>explains how you&#8217;re better: what problem you solve. Offers value others don&#8217;t.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">When ordering fast delivery, the priority may not be the best pizza, but the speed. The solved problem is time wasted.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Domino\u2019s Pizza example:<\/strong> pizza delivered in 30 minutes<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>What makes you different? What is your unique offer that makes people choose you?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">Additional value can include delivery time, freshness, preparation method, etc.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Domino\u2019s Pizza example:<\/strong> delivery time<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>Includes an <strong>SEO keyword phrase<\/strong> you want to be found for in search engines.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\"><strong>Domino\u2019s Pizza example:<\/strong> (fresh) pizza<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>Short and punchy; not too long or dragging (readable in just a few seconds)<\/li>\n\n\n\n<li>Marketing-effective: grabs attention, attractive<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">Marketing messages like special offers and great deals work well.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Domino\u2019s Pizza example:<\/strong> the word <em>\u201cfree\u201d<\/em> \u2013 advantage on both ends of the value proposition.<br>Even a failed promise is turned into a positive outcome. This kind of approach reduces the number of dissatisfied customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>The simplest way to create a value proposition<\/strong><\/h2>\n\n\n\n<p class=\"wp-el\">If you&#8217;re stuck, use the formula below:<\/p>\n\n\n\n<p class=\"wp-el\">Short wait times \u2013&nbsp;<strong>[Your unique benefit]<\/strong><br>roof installation \u2013&nbsp;<strong>[Your service, SEO keyword]<\/strong><br>for private homes and housing associations \u2013&nbsp;<strong>[Your target audience \u2013 optional]<\/strong><br>that want a durable roof with a 10-year guarantee \u2013&nbsp;<strong>[Benefit #2]<\/strong><\/p>\n\n\n\n<p class=\"wp-el\">The sentence can be structured in different orders or tones.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Additional line\/example added value:<\/strong> \u201cIf your roof leaks, we\u2019ll fix it for free.\u201d<\/p>\n\n\n\n<p class=\"wp-el\">Bullet list of benefits \u2013 why it works, why it\u2019s good:<\/p>\n\n\n\n<ol class=\"wp-block-list wp-el\">\n<li><strong>Value 1<\/strong><\/li>\n\n\n\n<li><strong>Value 2 etc.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-el\">A value proposition is <strong>not<\/strong> a slogan or tagline like \u201cBringing more sunshine to your day.\u201d It must be <strong>concrete<\/strong>. The more tangible and understandable the value, the better it performs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>How to make a value proposition even better<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>Wording matters.<\/strong><\/h3>\n\n\n\n<p class=\"wp-el\"><strong>Example<\/strong>: How to rewrite \u201cquality car repair\u201d into a stronger value proposition that meets additional criteria?<\/p>\n\n\n\n<p class=\"wp-el\">\u201cYour car is repaired and built by motorsport enthusiasts.\u201d<\/p>\n\n\n\n<p class=\"wp-el\">\u201cMotorsport enthusiasts\u201d adds <strong>emotional value<\/strong>.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Follow-up line:<\/strong><br>\u201cAs racers ourselves, we bring all our skills to every project \u2013 even regular cars.\u201d<\/p>\n\n\n\n<p class=\"wp-el\">This shows deep experience. In today\u2019s market, that matters.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>SEO-friendly version:<\/strong><br>\u201cCar repair and SUV builds by motorsport enthusiasts.\u201d<\/p>\n\n\n\n<p class=\"wp-el\">In SEO, use base form keywords that people are most likely to type.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Example 2:<\/strong><br>\u201cA mechanic with a surgical degree\u201d<br>If your value proposition has something <strong>striking<\/strong>, it will be far more memorable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading wp-el\"><strong>Do a simple competitor analysis<\/strong><\/h4>\n\n\n\n<p class=\"wp-el\">Search Google for your keywords and look at your competitors\u2019 value propositions.<\/p>\n\n\n\n<p class=\"wp-el\">Are you better, the same, or worse? Focus only on the first sentence. If the same \u2013 move on. If better \u2013 well done. If worse \u2013 start over.<\/p>\n\n\n\n<h4 class=\"wp-block-heading wp-el\"><strong>Information hierarchy matters<\/strong><\/h4>\n\n\n\n<p class=\"wp-el\">Your value proposition should be followed by:<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>a call to action<\/li>\n\n\n\n<li>persuasive element<\/li>\n\n\n\n<li>proof<\/li>\n\n\n\n<li>further value explanation<\/li>\n\n\n\n<li>or another logical next step<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">Any sales message is <strong>bullshit<\/strong> unless you prove otherwise.<br>You need <strong>evidence<\/strong> that it really works.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Proof must be clearly visible<\/strong>, not hidden behind a button or buried in a place the user might miss while scrolling.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Proof examples:<\/strong><br>Client feedback, logos, numbers, awards, certifications, articles, press mentions, achievements.<\/p>\n\n\n\n<p class=\"wp-el\">A value proposition becomes <strong>much more credible<\/strong> when proof is within view.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>What if my service isn\u2019t unique?<\/strong><\/h2>\n\n\n\n<p class=\"wp-el\">Even with low-differentiation products\/services, you can find small, <strong>unique angles<\/strong> to stand out.<\/p>\n\n\n\n<p class=\"wp-el\">In the pizza example, changing delivery time from 30 minutes to <strong>27<\/strong> is already a small win.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Selver<\/strong> used:<br>\u201cQueue longer than 5 people? Your basket is free.\u201d<br>The value isn\u2019t about the groceries\u2014which are mostly the same in every store\u2014but about the experience.<\/p>\n\n\n\n<p class=\"wp-el\">Other examples:<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>\u201cFreshness guarantee \u2013 fresh food or your money back\u201d<\/li>\n\n\n\n<li>\u201cMoney-back\u201d always works<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\"><strong>Dormeo<\/strong> built strong brand association with memory foam and better sleep.<\/p>\n\n\n\n<p class=\"wp-el\"><strong>Say what you do.<\/strong><br>If everyone does the same thing but <strong>you\u2019re the one who says it<\/strong>, that\u2019s already an advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>Mistakes people make<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li><strong><strong>Slogan confusion<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">A value proposition is <strong>not<\/strong> a slogan.<\/p>\n\n\n\n<p class=\"wp-el\">\u201cMore sunshine in your day\u201d or Nike\u2019s \u201cJust do it\u201d are slogans.<br>A value proposition must be <strong>specific, practical, and tangible.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li><strong><strong>Not enough value<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">The customer doesn\u2019t see enough benefit.<\/p>\n\n\n\n<p class=\"wp-el\">Example: offering free shipping on orders over \u20ac50 is no longer unique\u2014everyone does it.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li><strong><strong>No differentiation<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">If your value is the same as everyone else&#8217;s, it has no weight.<\/p>\n\n\n\n<p class=\"wp-el\">Saying you use \u201cquality materials\u201d isn\u2019t unique\u2014everyone does.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Risks<\/h2>\n\n\n\n<ol class=\"wp-block-list wp-el\">\n<li><strong>You can\u2019t deliver on your promise<\/strong><br>If you create a great promise but can\u2019t fulfill it, you\u2019ll be exposed quickly\u2014and your entire proposition may collapse.<\/li>\n\n\n\n<li><strong><strong>A competitor steals your offer<\/strong><\/strong><br>Good ideas get copied. Always. Your only option: get to market first and spread your message widely before others catch on. That way, even if the market floods with similar offers, people will still associate it with you.<\/li>\n\n\n\n<li><strong>Nobody cares<\/strong><br>Sometimes businesses choose value points that no one actually values. This happens when business owners or marketers guess what the customer wants, assuming \u201ca good product\u201d is enough. But the real motivators might be: price, fast delivery, friendly service, etc. Ask your customers why they view, choose, and buy your product. Patterns will emerge.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>Persuasive elements of a value proposition<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading wp-el\">You need <strong>proof<\/strong> that your claims aren\u2019t just empty marketing.<\/h4>\n\n\n\n<p class=\"wp-el\">People want to believe the best promises but are cautious. Everyone promises great things\u2014so they seek proof. That\u2019s why it\u2019s important to place persuasive elements near the value proposition, showing it works, is trusted, and is used.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>Supporting checklist<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading wp-el\">Always assume the customer starts <strong>skeptical<\/strong>.<\/h4>\n\n\n\n<p class=\"wp-el\">In their mind:<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>Are you the best?<\/li>\n\n\n\n<li>Are you an expert?<\/li>\n\n\n\n<li>Can I get a better deal elsewhere?<\/li>\n\n\n\n<li>Can I trust you?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el\">If your value proposition counters <strong>any one of these<\/strong>, you score points.<\/p>\n\n\n\n<p class=\"wp-el\">\u201cCan I trust you?\u201d can be answered with:<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>Case studies<\/li>\n\n\n\n<li>Portfolio<\/li>\n\n\n\n<li>Client feedback<\/li>\n\n\n\n<li>Proof of results<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>Interest triggers<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list wp-el\">\n<li><strong><strong>More<\/strong><br><\/strong>Offering more than competitors<\/li>\n\n\n\n<li><strong><strong>Free<\/strong>, <strong>cheap<\/strong><\/strong><br>Always work in marketing<\/li>\n\n\n\n<li><strong>Proof &amp; examples<\/strong><br>Build confidence your offer is superior<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>How do you capture a visitor\u2019s interest so they not only click through but also read, believe, and choose you? From the video, you\u2019ll learn: How it either wins or loses a visitor&#8217;s interest The short course will explain what a value proposition is and why it&#8217;s the most important element. Make sure your website [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"class_list":["post-5561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/comments?post=5561"}],"version-history":[{"count":5,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5561\/revisions"}],"predecessor-version":[{"id":5960,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5561\/revisions\/5960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media\/2435"}],"wp:attachment":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media?parent=5561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/categories?post=5561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}