{"id":5565,"date":"2020-11-01T10:26:00","date_gmt":"2020-11-01T08:26:00","guid":{"rendered":"https:\/\/www.artmedia.ee\/e-poe-vaartus-mis-annab-pikaajalise-eelise\/"},"modified":"2025-05-02T01:20:32","modified_gmt":"2025-05-01T22:20:32","slug":"the-long-term-value-of-an-e-commerce-store","status":"publish","type":"post","link":"https:\/\/www.artmedia.ee\/en\/the-long-term-value-of-an-e-commerce-store\/","title":{"rendered":"The long-term value of an e-commerce store"},"content":{"rendered":"\n<div data-fullscreen=\"disabled\" data-mode=\"lazyload\" data-oembed=\"1\" data-provider=\"youtube\" data-reset-after-played id=\"arve-youtube-btq7ygonsla\" class=\"arve arve-hover-effect-zoom\" class=\"wp-block-nextgenthemes-arve-block\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t<noscript class=\"arve-noscript\"><iframe allow=\"accelerometer &apos;none&apos;;autoplay;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map &apos;none&apos;;local-fonts;magnetometer &apos;none&apos;;microphone &apos;none&apos;;midi &apos;none&apos;;otp-credentials &apos;none&apos;;payment &apos;none&apos;;picture-in-picture;publickey-credentials-create &apos;none&apos;;publickey-credentials-get &apos;none&apos;;screen-wake-lock &apos;none&apos;;serial &apos;none&apos;;summarizer &apos;none&apos;;sync-xhr;usb &apos;none&apos;;web-share;window-management &apos;none&apos;;xr-spatial-tracking &apos;none&apos;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-btq7ygonsla\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/btq7yGoNSlA?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0&amp;enablejsapi=1\" frameborder=\"0\" height=\"0\" loading=\"eager\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/btq7yGoNSlA?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=1&#038;enablejsapi=1\" title=\"E-poe v\u00e4\u00e4rtus, mis annab pikaajalise eelise\" width=\"0\"><\/iframe><\/noscript>\n\t\t\t<img decoding=\"async\" alt=\"E-poe v\u00e4\u00e4rtus, mis annab pikaajalise eelise\" class=\"arve-thumbnail\" height=\"360\" loading=\"lazy\" sizes=\"auto\" src=\"https:\/\/i.ytimg.com\/vi\/btq7yGoNSlA\/hqdefault.jpg\" srcset=\"https:\/\/i.ytimg.com\/vi_webp\/btq7yGoNSlA\/hqdefault.webp 480w, https:\/\/i.ytimg.com\/vi_webp\/btq7yGoNSlA\/sddefault.webp 640w, https:\/\/i.ytimg.com\/vi_webp\/btq7yGoNSlA\/maxresdefault.webp 1280w\" width=\"480\">\n\t\t\t<button aria-label=\"Play video: E-poe v\u00e4\u00e4rtus, mis annab pikaajalise eelise\" class=\"arve-play-btn arve-play-btn--vimeo\" data-target=\"#arve-youtube-btq7ygonsla\" role=\"button\" type=\"button\"><span class=\"arve-play-btn-inner\"><svg class=\"arve-play-svg arve-play-svg--vimeo\" focusable=\"false\" aria-hidden=\"true\" width=\"20\" viewBox=\"0 0 20 20\"><polygon points=\"1,0 20,10 1,20\"><\/polygon><\/svg><\/span><\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.artmedia.ee\\\/en\\\/the-long-term-value-of-an-e-commerce-store\\\/#arve-youtube-btq7ygonsla\",\"@type\":\"VideoObject\",\"author\":{\"@type\":\"Organization\",\"name\":\"Art Media Agency O\\u00dc - Kodulehe tegemine, e-poe tegemine\"},\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/btq7yGoNSlA?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=1&enablejsapi=1\",\"name\":\"E-poe v\\u00e4\\u00e4rtus, mis annab pikaajalise eelise\",\"thumbnailUrl\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/btq7yGoNSlA\\\/hqdefault.jpg\",\"uploadDate\":\"2019-04-11T11:33:34Z\",\"description\":\"R\\u00e4\\u00e4gime v\\u00e4\\u00e4rtusest, mis on osa e-poe br\\u00e4ndingust, mis annab pikaajalise eelise. Kui su e-pood on tehtud nii, et ta muutub kohaks, kuhu inimesed pidevalt tagasi tulev just sinu v\\u00e4\\u00e4rtuse v\\u00f5i eristumise p\\u00e4rast, siis seda positsiooni on v\\u00e4ga raske k\\u00e4est teistel \\u00e4ra v\\u00f5tta.\"}<\/script>\n\t\n<\/div>\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>The long-term value of an e-commerce store<\/strong><\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">How do you make your online store the go-to destination for visitors\u2014so that when someone wants to buy something, they don\u2019t search for a new store but instinctively return to yours? A strong e-commerce solution takes into account not just the design but also how the system is technically built to support better sales messaging over time.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading wp-el\">Let\u2019s review:<\/h3>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>How to make your e-store the go-to choice<\/li>\n\n\n\n<li>We\u2019ll give examples<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>What makes one online store more attractive than another?<\/strong><\/h3>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Traditional websites often have more room to differentiate\u2014product, service, quality, structure.<br>As an online store owner, you face the reality that many other shops may offer similar products, making it hard to stand out based solely on offerings.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">But\u2026 you\u2019ll see amazing results when your store becomes the go-to destination.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>What is a go-to site?<\/strong><br>It\u2019s a place people automatically turn to for a specific reason.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">For example, when someone wants to buy or search for something, they often go straight to Amazon or eBay. It\u2019s a habit.<br>Even though these stores aren\u2019t based in Estonia, may not be the cheapest, and include shipping fees\u2026 <strong>why do people still go there?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\"><strong>The added value of an e-commerce store<\/strong><\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">These stores have a <strong>brand built on added value<\/strong>.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">They combine branding and functional advantages.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">In Amazon\u2019s case, it\u2019s the product reviews.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Google is losing search traffic because many people now go directly to Amazon to look up reviews instead of googling.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">People go to Amazon for background info, research\u2014is the product good, what do others think. And once that habit is formed, they end up buying from there too.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">eBay and AliExpress, known for low prices, also offer reviews.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Estonian online stores rarely feature product reviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-el\"><strong>Key e-commerce advantages and added value<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>Price<\/li>\n\n\n\n<li>Product reviews<\/li>\n\n\n\n<li>More information, deeper analysis<\/li>\n\n\n\n<li>Product manuals<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">For example, if you sell electronics and offer manuals directly on your product pages, users are likely to revisit your site regularly.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">This creates two advantages: strong repeat traffic and habitual behavior \u2014 if I always check your store for manuals, I\u2019ll likely buy my next product there too.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-el\">\n<li>Interesting, unique products<\/li>\n\n\n\n<li>The broadest selection in your category<\/li>\n\n\n\n<li>Fastest delivery times<\/li>\n\n\n\n<li>There are countless advantages that can set your store apart.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>The place where I invest the most time becomes the place where I make my next purchase.<\/strong><\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">If you can build real added value into your store and make it part of your brand, you\u2019ll gain a <strong>long-lasting competitive edge<\/strong> that works even better than fine-tuning.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Optimization helps everything, but the best way to drive traffic is to become a <strong>recognizable brand in your niche<\/strong>\u2014a site people return to for a reason.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\"><strong>Added value is the thing echoing in the customer\u2019s mind:<br><\/strong><em>If I want the lowest price, I go there.<\/em><br><em>If I want the best product, I go to that site.<\/em><br><em>If I want background info, I head somewhere else&#8230;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The long-term value of an e-commerce store How do you make your online store the go-to destination for visitors\u2014so that when someone wants to buy something, they don\u2019t search for a new store but instinctively return to yours? A strong e-commerce solution takes into account not just the design but also how the system is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"class_list":["post-5565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-store-creation-tutorials"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/comments?post=5565"}],"version-history":[{"count":1,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5565\/revisions"}],"predecessor-version":[{"id":5921,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/posts\/5565\/revisions\/5921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media\/2218"}],"wp:attachment":[{"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/media?parent=5565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artmedia.ee\/en\/wp-json\/wp\/v2\/categories?post=5565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}