How to make more sales on your website? 10 affordable options!

1. SEO keywords

When you’re looking for an answer or solution, your first source is likely Google. Google searches can be a powerful source of website traffic—if you play your cards right. Your goal is to ensure that keyword searches related to your site appear at the top of results. That’s where search engine optimization (SEO) comes in.

SEO is the art of increasing a website’s visibility in organic search engine results. You can do this by adding key phrases to your pages that people are likely to search for. This way, you can improve your ranking by creating quality content and including key phrases. Quality content also increases clicks, as more sites will want to link to your page on a specific topic. Backlinks are especially important for your site’s Google ranking, as they indicate popularity.

While SEO can be cost-effective—if you do the work yourself, the only cost is time—SEO is not a quick fix. Mastering SEO techniques and optimizing your site takes time, as does building links, optimizing pages, and attracting new visitors. If your budget allows, you may consider hiring a content writer.

2. Helpful articles and tips

Create original, relevant content for your website. This is a great way to add SEO-optimized keywords and build a loyal readership who come back for more. Add videos, images, and graphics, and encourage readers to share posts they like.

Once you’ve created useful and informative posts, find websites that accept guest posts and pitch your content to them!

3. Email marketing

Email marketing is a proven tool for engaging with clients, attracting new ones, and maintaining relationships. It involves collecting email addresses of potential clients and sharing content—newsletters, promotions, discounts, and information—to build trust.

Choose an email marketing platform and start collecting emails. For example, Estonian platform Smaily offers a free service for up to 2,000 contacts!

Make sure you’re GDPR-compliant when collecting emails!

8. Linkedin

Depending on your website’s purpose and brand, LinkedIn can be a great tool for increasing traffic. Use it by filling out an engaging profile and creating useful connections. Follow industry influencers and read what they share. Join relevant groups and frequently post your website’s fresh, useful content (with links).

9. Google My Business

Be sure to list your business in Google My Business for free so that when potential clients search for local businesses or use Google Maps, your business appears with opening hours, location, reviews, and more. Make sure the listing includes a link to your website.

10. Promoting your website through YouTube

Creating videos and uploading them to YouTube can spread your content (and generate links to your website) on YouTube itself—and Google will then index the content and make it searchable. You can embed the video on your site and share it on social media. Make sure the description includes a link to your site and add a call to action in the video—ideally one that directs viewers to your website.

Don’t worry about the pressure of going viral.