Why does website development cost €500 in one place, €1,500 in another, and €5,000 elsewhere?
Where does the price difference come from?
If you’re a business owner planning to order a basic company-services-contact website and request quotes, you might receive offers with that kind of price range. In reality, the hourly programming rate is fairly similar across companies. The difference comes from the approach taken to building the website. Both the work and the price are based on different principles.
If you choose a low-cost package, your website will be built on a pre-designed template. Your logo, images, and content are added to the template, and you’ll get a somewhat customized solution based on that design. This approach eliminates the need for custom design and layout since they’re already part of the template. As a result, the time spent on technical implementation is reduced. In low-cost packages, there’s usually no deep consideration of marketing elements—like how to make the site effective.
With a mid-range package, more thought is given to how the site will function long-term. The design is created from scratch on a blank canvas, making it unique to you—no one else will have the same layout. This solution is developed based on your business logic and goals. A design is created that aligns with your brand.
In the most expensive package, more emphasis is placed on administrative and structural planning costs. Much more background research is done. This approach focuses primarily on your goals and challenges and how to solve them in the best way. It includes analyzing competitors and how they behave in the market. Tasks are mapped out to determine what needs to be done to outperform them. This often includes customer surveys, testing, and other tasks to identify bottlenecks and find effective solutions.
If you’re a startup,
it’s best to begin with a template-based solution. You’ll get a professional-looking website with the same admin interface as higher-priced options. You’ll save money, but you’ll need to invest more time yourself—especially in preparing and managing the content.
If you’re a mid-sized business,
the mid-range package is usually the best choice. You’ll get a unique design and a structure tailored to your business needs, including marketing elements. For example, if your site has traffic but not enough users submitting quote requests, browsing your portfolio, or taking other actions—you’ll benefit most from this approach.
If you’re a large enterprise,
and even a small increase in product/service click-through rates has significant financial impact, then your site should be built through a process that first identifies pain points and then finds solutions. More focus is placed on conversion optimization—how to turn more visitors into revenue and measurable business growth.
IN SUMMARY
It’s worth analyzing which solution justifies your investment best. Based on that, you should choose the right approach and pricing level. Then, look for where and how you can get the most value and best results—and select a partner who can deliver that in building your website.
SUBMIT A QUOTE REQUEST
Ordering a website starts with a quote request. To provide you with the most accurate offer possible, please describe the kind of website you’re looking for.
Start a quick quote request with no obligation. Send your ideas to yllar@artmedia.ee and let’s talk.
Start a quick quote request with no obligation.
